one mission. one challenge. one barrel.
The One Barrel Challenge symbolizes a collective dream of making our beloved wine industry more accessible and inclusive regardless of color, class, or creed.
Adelsheim is one of seven founding wineries who have joined forces to launch One Barrel Challenge!
the one barrel challenge
Rooted in unity, collaboration and empowerment, each participant in the One Barrel Challenge has donated the equivalent of one barrel of wine (300 bottles) to the cause, with 100 percent of proceeds devoted to access and education in breaking down barriers in the wine industry.
With the goal of ensuring everyone who dreams of engaging with the Oregon wine industry is given an opportunity, each of the seven wineries, which range from 50-year-old heritage brands to new labels, share in their commitment to confront racism, injustice and the broken systems limiting underrepresented communities. In 2021, funds raised from wine sales will benefit the Maurice Lucas Foundation, which honors late Trail Blazer and community pillar Maurice Lucas’ legacy in the Portland metro-area through its commitment to providing educational opportunities for marginalized communities.
Due to shipping regulations, each One Barrel Challenge wine will only be available for purchase at participating wineries’ respective websites and tasting rooms.
“Diversity and equity work is one of the most important tasks our industry faces. The One Barrel Challenge is a concrete step to foster greater access for people of color coming into the wine industry. We at Adelsheim look forward to expanding this program and finding more ways to make our industry more equitable—to help create the world we want to live in.”
About the Maurice Lucas Foundation
The Maurice Lucas Foundation was founded in honor of Maurice Lucas and his legacy of service to the Portland community. Fans knew Lucas as The Enforcer—a five-time NBA All-Star, the original power forward and former NBA champion Portland Trail Blazer and assistant coach. Portlanders remember Maurice for his character as much as his athletic achievements. He was passionate about giving back to his community and he lived that every day. He treated each person he met with respect. He was an active contributor to charitable organizations, and he volunteered countless hours to coaching and mentoring youth. The foundation stands as a continuation of Maurice’s dedication to empower Portland’s youth with opportunities for positive developmental growth through sport.
“Together, the Maurice Lucas Foundation and One Barrel Challenge seek to create greater access to educational opportunities for young people throughout Oregon. With one of the world’s most celebrated wine regions, the Willamette Valley, right in their backyard, many of these young people may have never previously considered a career in the wine industry.”
